HORECA, the annual meeting place for the hospitality and foodservice industries, closed its doors on March 23, 2018, rounding off a spectacular four days at Beirut’s Seaside Arena. Spotlighting the latest innovations and trends in the hospitality and foodservice industries, the event was hailed a resounding success, bringing together more than 350 exhibitors from countries including Australia, Belgium, Brazil, Czech Republic, Egypt, France, Hungary, Italy, Jordan, Kuwait, Lebanon, Nigeria, Turkey, Spain, Syria, UAE and the USA.

More than 30 international culinary, beverage and hospitality experts shared their expertise during a jam-packed program of more than 25 daily events, competitions and workshops including the Annual Hospitality Forum, which featured an impressive lineup of speakers tackling tough topics in hospitality. Elsewhere, the Hospitality Salon Culinaire and Junior Chef Competition boasted even more action with additional competitions, providing a platform for young talents and professionals to showcase their skills. HORECA’s other events included the Lebanese Barista Competition, the Lebanese Bartenders Competition, the Bed Making Competition, the Art of Service Competition, Atelier Gourmand and the National Extra Virgin Olive Oil Contest.

Over 18,000 trade professionals attended the 2018 edition of HORECA to discover the newest products and to take advantage of the show’s unique networking opportunities.

Held under the patronage of Lebanese Minister of Tourism, H.E. Mr. Avedis Guidanian HORECA’s 25th edition opened on March 20 under the theme “From Lebanon to the World,” giving eminence to the country’s traditional flavors. During the ceremony, five Lebanese pastry shops were honored by Hospitality Services and the Syndicate of Owners of Restaurants, Night-Clubs, Cafes and Pastries, for their pivotal role in elevating Lebanese cuisine. The recipients included: Amal Bohsali, Hallab Qasr el Helou 1881, Al Baba Sweets, Douaihy and Rafaat Hallab.

Managing director of Hospitality Services, Joumana Dammous-Salamé said, “The growth in attendees and exhibitors year-on-year reaffirms HORECA’s position as the key trade-only event in the region and the place where hospitality and foodservice professionals, decision-makers, experts and participants unite. We are committed to providing what the industry needs and build on our past successes.”