EVENT PROFILE HORECA is the region’s largest hospitality exhibition. Established in 1994, it serves as an annual meeting place for both the Hospitality and Food & Beverage Service Industries both within and beyond the Middle East region. HORECA 18th edition includes: • The International Trade Show for the Hospitality &    Foodservice Industry • The International Trade Show for the Food Industry • Beirut International Wine & Drinks Fair Date: From Tuesday 29 March to Friday 1 April 2011 Time: 4.00 - 9.00 pm Venue: BIEL, Beirut Central District, Lebanon THE FOLLOWING COUNTRY PAVILIONS ARE NOW ACCEPTING APPLICATIONS FROM COMPANIES INTERESTED IN TAKING SPACE: • Argentina • Austria • Cyprus • Egypt • France • India • Iran • Netherlands • Poland THE SHOW IS LOCALLY ENDORSED BY • Ministry of Tourism • Ministry of Economy and Trade • Ministry of Industry • Ministry of Agriculture • Elcim • IDAL • Lebanese Franchise Association • Association of Lebanese Industrialists • Syndicate of Lebanese Food Industries • Syndicate of Lebanese Hotel Owners • Syndicate of Lebanese Restaurants, Cafés, Nightclubs    and Pastry Owners • Syndicate of Lebanese Supermarkets Owners   Countries Covered The Levant region consists of Lebanon, Jordan, Syria and Iraq but the exhibition will also appeal to a wider audience from the eastern Mediterranean and Middle Eastern countries: Bahrain, Cyprus, Egypt, Greece, Kingdom of Saudi Arabia, Kuwait, Qatar, Sultanate of Oman, Tunisia, Turkey and UAE. EXHIBITOR PROFILE • Catering, supermarket & laundry equipment supplies • Furniture, Fixtures & Design • Tableware, uniforms, linens & guest amenities • Technology pavilion • Packaging • Consultant, recruiting & franchise pavilion • Schools & universities • Cleaning & maintenance VISITOR PROFILE Buyers, decision makers and staff from • Hotels, resorts/spa & furnished apartments • Restaurant, franchise & management co • Bakeries & patisseries • Independent & retail chains • Independent & supermarket chains • Institutional & independent caterers • Pubs and nightclubs • Hospitals • Engineers, architects, designers, consultants • Hotel management schools & universities • Private and public institutions • Suppliers • Services Professional trade visitors +15,000 in 2010 STAND PARTICIPATION Fully equipped: US$ 300 per sqm + 10% VAT Carpeting, wall panels, signboard, stand number, lighting Space only: US$ 280 per sqm + 10% VAT Minimum area 48 sqm THE ORGANISERS Hospitality Services has been organizing HORECA in Beirut since 1994. Hospitality Services also organizes the International Hospitality Forum in Jordan, HORECA in Kuwait and publishes trade publications for the industry including the bi-monthly Hospitality News Magazine, an e-newsletter and the Hospitality and Foodservice Directory for Lebanon, Jordan & Syria every two years.