Total visitor atendance +15,000
Date of the event 27 - 30 April 2010
Event frequency Annual
Number of days 4 days
Show established 1993
Venue  Biel
Industry partners International Hotel & Restaurant Association - IHRA
Lebanese Ministry of Tourism
Lebanese Ministry of Economy
Association of Lebanese Industrialists
Syndicate of Lebanese Hotel owners
Syndicate of Lebanese restaurants, cafés, night-clubs and pastry owners
Syndicate of importers of foodstuff consumer products & drinks in Lebanon
Syndicate of Lebanese Food Industries
Syndicate of Lebanese Supermarkets owners in Lebanon
Opening times Exhibitors: Daily from 3 to 9 p.m.
Visitors: Daily from 4 to 9 p.m.
Exhibition profile Catering & supermarket equipment, furniture & fixtures, tabletop, uniforms, linens & amenities, laundry equipment, maintenance & hygiene, technology: software, telecommunication, security, audiovisual, packaging, franchise, finance & management companies, Hotels & Restaurants chains, services, schools & universities, food & beverage
Show featured The Hospitality Annual Award Ceremony
The Annual Hospitality Forum
The Hospitality Salon Culinaire
Atelier Gourmand
Wine Lab
The Lebanese Bartenders Competition
The table-setting contest
The National Extra Virgin Olive Oil Contest





Visitor classification by Job Function (Percentage)
Area Manager, Board Member, Owner/Ceo/Managing Partner, President/Vice President/Coo 23.98
Accounting Manager/Financial Manager, Banqueting Manager/Catering Manager/F&B Manager/Product Manager/Production Manager, Branch Manager, Export Manager, Front Office Manager/Room Division Manager,General Manager/Managing Director/Operation Manager/Deputy General Manager, Housekeeping Manager, Human Resources Manager, It Manager, Maintenance Manager, Managers, Marketing Manager/Sales Manager, Public Relation Manager, Purchasing , Business Development Manager/Restaurant Manager/Assistant Manager 25.44
 Architect / Engineer / Interior Designer, Consultant 2.93
Executive Chef / Executive Sous Chef / Head Sous Chef / Head Chef / Executive Head Pastry Chef / Head Pastry Chef 7.28
Dean / Teacher / Student 2.42
Bartender, editor in chief, ambassador/minister/consul/commercial attaché, event coordinator, executive assistant, executive director, financial accountant, head of branch, head of departement, head of operations, head of organization, human resources coordinator, key accounts executive, production coordinator, project coordinator, promotion coodinator, purchasing coordinator 37.95


Visitor classification by Business type (Percentage)
Hotel / Furnished Apartments 11.83
Restaurant / Café/Snack / Take Away / Franchise co. / Management co. 23.58
Bakery / Pastry Shop 9.27
Hospital / Healthcare 2.12
Supermarket / Retail Store
4.09
 Architect/engineer/interior designer/contractor/real estate service/Consultant  3.90
Food & Beverage Supplier 9.04
Equipment Supplier 2.76
Governmental Institution / Federation / Association / Syndicate
2.12
Mag / news paper/media/tv/radio 3.06
School / university / technical school / training center 4.23
Finance co. / credit est. / bank / insurance 1.52
Independent caterer / institutional catering / armed forces 2.65
Services co. 4.36
Resort/sports club/leisure club/night club/bar/pub 3.92
Advertising agency/airline/collectivity/public relation agency/rent a car/travel agency/cinema / theatre/press agency/wholesaler 2.19
Chamber of commerce/embassy/ministry 2.05
Furniture & furnishings/maintenance & hygiene/packaging/technology/tabletop, linen, uniforms & amenities/gardening - landscaping (supplier) 2.11
Other 5.18


Visitor classification by country (Percentage)
LEBANON 93.62
REGION & OTHER COUNTRIES: France, Italy, Jordan , Kingdom Of Saudi Arabia, Kuwait, Syria, United Arab Emirates 6.38


Horeca has evolved and represents numerous product and service categories
The numbers really added up at Horeca 2010.
250 of the world’s leading suppliers wrote record orders and visitors found that it was the best buying and sourcing opportunity in the Middle East.
Category %
Food & Beverage 61
Services & Franchise 2
Catering , Supermarket Equipment & Packaging  11
Technology - Techzone 8
Tabletop, Linen, Amenities, Furniture & Furnishings 10
Schools & Universities Pavilion 4
Maintenance & Hygiene 3
Media 1


Exhibitor profile
Number of exhibitors 250
Exhibiting Nations Canada, France, Jordan, Kingdom of Saudi Arabia, Lebanon, Syria, and the United Arab Emirates
National 199
Exhibitor groups & Country Pavilions Cyprus, Egypt, Iran, Argentina, Poland and India
International Exhibitors 20%