“EU MILKY WAY” is a promotion campaign aimed at increasing knowledge of selected quality European dairy products made in the Czech Republic. The products include Milk (UHT long lasting, condensed), Yoghurt, Dairy Spreads, Cheese. Products promoted in this campaign are among the best and representative of European high quality production and variety of flavors in the dairy sector. The campaign is run by the Czech and Moravian Dairy association (CMSM) and is co-funded by the Czech Ministry of Agriculture and the EU. This programme is targeting the markets of UAE, Saudi Arabia and Lebanon over the three years.